Duolingo

The scariest part of learning something new is the possibility of failure. Of making a mistake. Of looking like a fool. One of Duolingo’s greatest strengths is its ability to let you mess up, over and over again, for free, and in private, whether it be learning a new language, chess, music, or math. The Mistake Your Way To Great campaign pushes people to make those mistakes, because every mistake is a step closer to greatness.

Every famous star had to have made plenty of mistakes on their rise to success. Duolingo would interview these stars about their experiences, making everyone feel more confident in getting it wrong.